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  • By mid-80's, argentinian's television broadcast 50 hours of news per week; news stories on sports lottery's winners, street bump and inflation were the classics of the moment.

    Today, cable and satellite television network proliferation provides viewers with more than 568 weekly hours of news broadcast by local media. Although the increase of population and unemployment resulted in the nominal increase of vandalism acts, media's spaces covered these events in

    excessive proportions. The race unleashed by the various media towards the leadership of the rating led to an abusive exposure of assault images; kidnappings; live broadcast wars; attacks and incidents in public spaces. The spectator is thus imprisoned of a prefabricated reality, from which he cannot look away. Thus our "windows" to the world give us distortions of what is happening out there. As Jean Baudrillard tells us in his book Simulation and Simulation "... just as in a story by Borges, the map of the Empire replaced the territory itself ...". In addition to stress, insecurity climates raise feelings of

    anxiety and anguish, vacuum generators that are filled many times through consumption habits, sometimes compulsive. Passenger syndromes such as "panic attack" occur mostly in the economically active and purchasing population.

    Thus, from communism to terrorism, the atomic threat was extinguished in the face of personal insecurity; either with a public attack in the central countries or a violent act in the peripheral countries; making insecurity a consumer engine.